Our Story
From colleagues to co-founders
Vizify Analytics emerged from the vision and collaboration of Max Kenney and Tim Archer, who began their journey together over a decade ago in the data and analytics consulting field. As colleagues and friends at Concentra Analytics (now OrgVue), they led a high-performing team of 30, blending Max’s expertise in data warehousing and engineering with Tim’s skills in business analytics and visualisation. Their complementary strengths enabled them to deliver outstanding, technology-forward data solutions.
The story behind Vizify Analytics
When their previous employer transitioned to a SaaS model, Max and Tim seized the opportunity to create Vizify Analytics, continuing their passion for data solutions with a trusted team and valued clients. Their dedication to innovation and quality has been the cornerstone of Vizify Analytics’ success and reputation.
Vizify Analytics was established with a unique culture of listening and asking the right questions, driven by one goal: helping organisations to trust their data.
The creation of Unify:
revolutionising data integration and insights
Max Kenney
Co-founder
Tim Archer
Co-founder
We sat down with Tim & Max to find out more:
Tim Archer: We’ve seen too many smart people spend their precious time on mundane, repetitive tasks that limit the value they can add to the organisations they work for. We work with our clients to automate these processes, allowing more time to innovate and create positive change. We know the impact our Services team have on organisations, and we know that technology can help accelerate solution design and build projects—this is why we wanted to arm our team and clients with tools, technologies, and methods that can deliver modern, high-value solutions at scale.
Max Kenney: I always enjoyed working with our clients delivering high-quality, high-value work. I always gave my very best to the client, as I knew it was my personal reputation on the line if I didn’t deliver. As a result, I knew we had clients who trusted us as individuals and would be willing to work with us in the future. We also had experience running the team of consultants and exposure to many prior projects, which felt like we had the relevant experience to start Vizify.
Tim Archer: We had absolute confidence in our Services team and their ability to create value. However, convincing clients who did not know our new brand was more challenging. This inspired the creation of Unify. Unify provided us with something to spearhead our go-to-market strategy while acting as a proof point for prospective clients. Unify bottles up years’ worth of IP, built through delivering hundreds of projects, and allows us to demonstrate how we leverage technology to accelerate the design and build of client solutions.
Max Kenney: The great thing was that we had client work, a typical challenge you’d expect from a start-up. The main challenge was getting the systems, processes, and legal paperwork in place to allow us to transact with our clients. We’d gone from signing up new projects and starting them straight away to reviewing MSAs (Master Services Agreements) and employment contracts in a very short space of time.
Tim Archer: Technology, alongside Analytics and Consulting, is a core discipline that all employees at Vizify embody. It’s a shared passion, making it effortless for us to continually research, learn, and develop our skills, knowledge, and capability. We encourage everyone to push technology and search for new, innovative solutions to client challenges. We’ve got a great track record for identifying new technologies and adopting them early, ensuring our clients access the best technologies as soon as we can.
Max Kenney: We feel this is an important part of the consultancy aspect of our business. Being experts in the technologies and approaches we use is important so we can continue to add value to our clients. Our Partners keep us on our toes; they continuously develop their tools and release new functionality. We like to remain engaged with partners by attending their conferences, attending user groups, or continuous learning on the platforms by pushing the boundaries of what’s possible in client projects, or investing in learning and development for our team to continuously develop.
Tim Archer: We want to enable more people to make data-led decisions. Data should not be reserved for those who work in IT or Finance; it is for everyone to leverage in their day-to-day work. We believe that marrying data management processes with reporting and analytics consumption can greatly boost adoption and drive efficiencies in our day-to-day lives.
Max Kenney: My ambition remains for Vizify to be an amazing workplace for our team and the “go-to” for analytical consultancy services and advice, by keeping at the forefront of technology offerings and building high-quality solutions for our customers. I’m currently seeing more organisations adopting the use of data and analytics, and I’m looking forward to assisting organisations in realising the value that sits within their data.
For more details, visit our Our People and About Us pages.