Consumer (FMCG & retail)
Transforming data into a competitive edge for FMCG and retail organisations, by optimising decisions across the entire value chain.
Consumer products and FMCG companies face increasing pressure to launch products faster, manage shrinking margins, and adapt to rapidly changing consumer behaviour. With challenger brands emerging quickly and price-sensitive customers expecting more value, efficient planning and execution have never been more critical.
Data is at the heart of this transformation, from understanding market needs to optimising manufacturing, logistics, and retail execution. However, data in this sector is often fragmented across ERPs, supplier systems, and eCommerce platforms, making it difficult to achieve a unified view.
That’s where Vizify comes in. We partner with FMCG and retail teams to connect, analyse, and visualise data across the product lifecycle, enabling faster insights, stronger forecasting, and data-driven decisions that keep you competitive.
UK & global sector stats:
64% of consumers are still price-conscious
Even as inflation eases, 64% of FMCG executives report that consumers are negatively comparing current prices to pre-COVID levels, putting pressure on brand pricing strategies.
51% of execs can't rely on higher prices alone
Over half of executives say that simply raising prices will not drive revenue growth in 2025, highlighting the need for smarter, data-driven value propositions.
47% of FMCGs expect retailer pushback
Nearly half of FMCG companies anticipate retailers will resist further price increases, challenging traditional “price-taking” strategies and forcing more strategic planning.
Only 30% can raise prices without demand loss
Only 30% of executives believe they can increase prices by more than 3% without negatively affecting consumer demand, underscoring the fragility of margin growth.
Source: Deloitte Consumer Products Industry Outlook Survey, 2024 (link)
Katie Jacob, CFO, Well Pharmacy
Dan Keeble, Commercial Director, Agito Medical
Mark Chapman, Group CEO,
Agito Medical
Key challenges in consumer goods industries
Consumer products organisations have deep expertise in branding, manufacturing, and distribution. However, operational and commercial teams face growing challenges in managing data, ensuring efficiency, and responding quickly to market shifts:
Short product lifecycles:
Rapid market trends and emerging challenger brands demand faster time to market.
Analytics can accelerate innovation and product launch speed.
Price pressure and efficiency demands:
Consumers are cost-conscious, driving operational efficiency needs.
Analytics tools help optimise manufacturing and reduce waste.
Fragmented, siloed data:
Information is spread across ERPs, CRM, Shopify, SAP, and supplier portals.
Unified platforms are essential for actionable insights.
Supply chain complexity:
Multi-tier suppliers and logistics networks create visibility gaps.
Integrated supply chain analytics improve planning and on-time and in full (OTIF) delivery.
Manufacturing and quality control:
Downtime, material issues, and defects can escalate costs.
Predictive analytics support proactive maintenance and quality assurance.
Retail and consumer insights:
Understanding diverse B2B, D2C, and online audiences is challenging.
Segmented analytics enable targeted campaigns and personalisation.
Evolving customer expectations:
Rapid changes in online behaviour and purchasing patterns require real-time insights.
Advanced dashboards provide agility to respond quickly to market shifts.
Rapid market trends and emerging challenger brands demand faster time to market.
Analytics can accelerate innovation and product launch speed.
Consumers are cost-conscious, driving operational efficiency needs.
Analytics tools help optimise manufacturing and reduce waste.
Information is spread across ERPs, CRM, Shopify, SAP, and supplier portals.
Unified platforms are essential for actionable insights.
Multi-tier suppliers and logistics networks create visibility gaps.
Integrated supply chain analytics improve planning and on-time and in full (OTIF) delivery.
Downtime, material issues, and defects can escalate costs.
Predictive analytics support proactive maintenance and quality assurance.
Understanding diverse B2B, D2C, and online audiences is challenging.
Segmented analytics enable targeted campaigns and personalisation.
Rapid changes in online behaviour and purchasing patterns require real-time insights.
Advanced dashboards provide agility to respond quickly to market shifts.
Data analytics solutions for FMCG & retail teams
We provide analytics solutions that connect data across your operations, helping you optimise decision-making, improve efficiency, and enhance customer experiences at every stage of the value chain:
Product & market performance reporting:
- Integrated market research and segmentation to identify unmet needs.
- Product and market performance insights to identify challenges and opportunities.
- Scenario modelling for pricing, promotion, and inventory strategy.
Manufacturing & operational efficiency:
- IoT-enabled equipment dashboards to monitor performance and reduce downtime.
- Root cause analysis (RCA) and corrective and preventative action (CAPA) tracking to improve operations.
- Continuous improvement insights for KPI monitoring and process optimisation.
Supply chain & logistics:
- End-to-end visibility for procurement, inventory, and supplier performance.
- Stock allocation and on-time and in-full (OTIF) analytics to optimise delivery reliability.
- Bill of material and demand forecast insights for material planning.
Demand forecasting & inventory optimisation:
- Advanced predictive models to reduce stockouts and overstocks.
- Scenario planning to manage seasonal peaks and product launches.
- Integration of market trends for real-time inventory decisions.
Quality & production analytics:
- Monitor production line KPIs for efficiency and quality control.
- Early detection of defects and process bottlenecks.
- Compliance tracking for regulatory and internal standards.
Marketing & consumer insights:
- Consumer sentiment and feedback integration for product improvement.
- Geo-demographic analysis to inform regional targeting strategies.
- Workforce and store analytics for flexible staffing and resource planning.
- Integrated market research and segmentation to identify unmet needs.
- Product and market performance insights to identify challenges and opportunities.
- Scenario modelling for pricing, promotion, and inventory strategy.
- IoT-enabled equipment dashboards to monitor performance and reduce downtime.
- Root cause analysis (RCA) and corrective and preventative action (CAPA) tracking to improve operations.
- Continuous improvement insights for KPI monitoring and process optimisation.
- End-to-end visibility for procurement, inventory, and supplier performance.
- Stock allocation and on-time and in-full (OTIF) analytics to optimise delivery reliability.
- Bill of material and demand forecast insights for material planning.
- Advanced predictive models to reduce stockouts and overstocks.
- Scenario planning to manage seasonal peaks and product launches.
- Integration of market trends for real-time inventory decisions.
- Monitor production line KPIs for efficiency and quality control.
- Early detection of defects and process bottlenecks.
- Compliance tracking for regulatory and internal standards.
- Consumer sentiment and feedback integration for product improvement.
- Geo-demographic analysis to inform regional targeting strategies.
- Workforce and store analytics for flexible staffing and resource planning.
Who we support
We design solutions for decision-makers across the consumer goods value chain:
Product and marketing teams
Drive informed product launches and better market-fit decisions.
Manufacturing and operations leaders
Identify process improvements to reduce costs and improve efficiency.
Product quality managers
Monitor production quality, track defects, and implement data-driven improvements.
Supply chain and procurement managers
Gain a unified view of suppliers, inventory, and logistics.
Retail managers and commercial teams
Optimise store performance, customer experience, and workforce planning.
Client success
We optimise store performance, customer experience, and workforce planning for a range of FMCG and retail organisations.
Case study (anonymised)
We supported a global pharmaceutical firm in the UK with the roll-out of 3 new treatments in ophthalmology and multiple sclerosis, by creating unified analytics dashboards used by regional clinicians and national stakeholders. The tools allowed therapeutic area experts to demonstrate cost savings, staffing efficiencies, and patient outcome improvements, accelerating uptake in NHS settings.
Our technology toolkit
We are technology agnostic, meaning we can integrate seamlessly with your existing systems or deliver standalone solutions — always built for scalability and security.
Why Vizify for consumer products?
FMCG & retail domain expertise
We know the consumer products value chain from product development and demand forecasting to manufacturing efficiency and retail execution. With experience spanning bill of materials to SKU-level profitability, we deliver analytics that drive innovation, efficiency, and scalable growth.
Trusted strategic advisors
Drawing on years of experience in consumer goods and retail, we act as a strategic long-term partner, combining consulting expertise with advanced analytics and technology to help teams make smarter, data-driven decisions and maintain a competitive edge.
Technology agnostic, future-ready
Our solutions integrate seamlessly with your ecosystem (ERPs, LIMS, Shopify, SAP, POS systems and eCommerce platforms) to create a single source of truth, while avoiding vendor lock-in and ensuring flexibility as your technology evolves.
Global reach, local intelligence
We combine international experience with local market understanding, enabling multinational brands and regional retailers to succeed across diverse regulatory, consumer, and operational environments.
Agile, scalable delivery
Whether you’re piloting an innovation or rolling out analytics across global markets, we deliver value quickly without compromising quality, using an approach that adapts to scale and evolving business needs.
Secure and compliant
Built to handle sensitive operational and customer data, our solutions are ISO-certified and designed to meet industry-standard security and compliance requirements.
Stay ahead in a fast-moving consumer market.
In FMCG and retail, competitive advantage depends on speed, agility, and smarter decisions. Vizify helps you harness data to outpace rivals, adapt to market shifts, and deliver exceptional consumer experiences.
📩 Book a free consultation with our consumer analytics experts and start building a sustainable edge in your market.
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